How People Can Tell Whether Your Brand’s Message Is Authentic

Authenticity means erasing the gap between what you firmly believe inside and what you reveal to the outside world. —Adam Grant A few years ago, if you described something as “slick,” it was a compliment. It meant that something was polished and terrifically produced. But nowadays, “slick” is increasingly used as a criticism. It’s a …

Candor & Emotional Connection: How to Connect With Millennials and Gen-Z

The narrative and writing style of communications nowadays has to be crafted very differently to what it was just five years ago. For websites, as an example, to develop a narrative that communicates the brand message, we now leverage storytelling, first and third-person perspectives, and interweaved trust validators like quotes and reviews. Whereas in the past, communications focused …

Where you choose to host your website is an important decision.

Depending on the level of knowledge and experience of your web designer, web developer or engineer, a suggestion will be made to host your website at a specific host. In our case, we host our websites on Amazon’s Cloud Infrastructure. We do this because we find it to be the most robust, responsive and future …

VoyageLA Magazine Interview with Dana Arnett

Published on VoyageLA: Today we’d like to introduce you to Dana Arnett. Thanks for sharing your story with us Dana. So, let’s start at the beginning and we can move on from there. My partner Carlos Sapene and I were both entertainment executives with many years of experience between us. I was a VP of …

New Law Firm Pierce Sergenian LLP Launches Sophisticated Website With Look Toward the Digital Age

Los Angeles, CA – Managing Partner John M. Pierce wanted to innovate. As he was laying the groundwork for his eventual partnership with fellow attorney David Sergenian, Mr. Pierce was looking to change the way law firms presented themselves on the web. “I didn’t want to look like everyone else. With young attorneys at the …