As the American consumer landscape becomes more diverse, it’s imperative for life insurance companies to adjust their marketing strategies to reach this changing demographic, especially the younger generations, effectively. The concept of life insurance may not naturally appeal to this group. However, it’s more vital than ever to enlighten younger consumers on the importance and …
Continue reading “Life Insurance For Young Americans: A Paradigm Shift”
As climate change and other environmental issues continue to gain more attention, it’s becoming increasingly clear that the younger generations, particularly Generation Z, are leading the way in pushing for meaningful change. However, gaining their trust and support on these issues can be challenging. Here are some ways to connect with Gen Z and win …
Continue reading “Building Trust with Gen Z on Environmental Issues”
Marketing to LGBTQ+ audiences, especially millennials and Gen Z, requires a nuanced approach that considers the diversity and complexity of this demographic. For marketers looking to reach LGBTQ audiences, it is important to recognize that this group is not a monolith. LGBTQ people come from various backgrounds, ethnicities, and experiences, and marketing to them effectively …
Continue reading “Marketing to Multicultural LGBTQ+ Millennials and Gen Z”
Modern digital marketing is all about connecting with your target audience. Based on your brand’s unique purpose, you can create tailored content. This content can help you connect with the people most likely to interact with your brand. As time passes, target audiences for many brands are shifting to include a young and exciting new …
Continue reading “Gen Z vs. Millennial Marketing Trends: Which Should You Care About?”
When it comes to advertising, the days of creating a single ad that has “universal appeal” are all but over. As the American population becomes more and more diverse, your messaging must adapt to a broader range of cultures if you want to reach your target market fully. Los Angeles alone is home to hundreds …
Continue reading “Marketing to Boomers, Millennials, and Gen Z”
Have you ever wondered if your logo looks outdated, or if the messaging on your website needs updating? What does it mean to do a brand refresh? When you want to change your business or your audience because the business has grown or is pivoting, you may need a brand refresh that assists your new …
The younger, savvy consumers of today naturally gravitate towards brands that are authentic, raw, and vulnerable. Inauthenticity in a brand is a huge turn-off, and younger consumers can often spot fake attempts to appear authentic a mile off. Highly successful businesswomen like Barbara Corcoran understand authenticity. So how do you ensure your marketing stays …
Continue reading “How to Keep Your Marketing Authentic and Avoid Coming Across as Generic”
Generation Z (today’s teens and 20-somethings) account for $143 billion in spending power, and the Millennial Generation accounts for another $1.4 trillion. Designing marketing that appeals to a younger, politically savvy, and socially/environmentally-conscious audience is the way to building a long-lasting brand. Here are some dos and don’ts. Do: Have a Brand Purpose …
Continue reading “Marketing to a Politically Savvy, Younger Audience: Dos and Don’ts”
One of the biggest differentiators in how people respond to messaging is age—or, more to the point, the generational culture in which they grew up. We hear terms like “Gen X” and Gen Z” tossed around often in market-speak, but many people are confused as to what these terms mean or how they can affect …
Continue reading “Marketing to Gen Z and Gen X—The Major Differences”
[vc_row margin_bottom=”0″][vc_column css=”.vc_custom_1585245872816{margin-bottom: 0px !important;padding-bottom: 0px !important;}”][vc_column_text]When developing a brand or marketing a product or service, identifying your target community is only the first part of the process. Now you need to learn the target customer and what makes them tick—their needs, desires, fears, motivations, and so on—so you can begin to understand how your …
Continue reading “5 Strategies to Understanding Your Target Customer”
