There’s a saying that sounds confusing but is true nonetheless: “We don’t know what we don’t know.” If the previous year has taught us anything, sometimes things happen that we couldn’t have predicted, let alone know how to prepare for it. The global pandemic was an “unknown unknown” for hundreds of thousands of business owners …
Monthly Archives: April 2021
Is Your Marketing Reaching Millennials?
Has your business been spending money on marketing and advertising to reach younger audiences but coming up short? One significant factor may be that you’re not clear on millennials and digital media. DIGITAL MARKETING IS WHERE IT’S AT Digital marketing to millennials (ages 24-39) requires an understanding that general marketing (marketing to the …
Millennials Media Consumption
To reach Millennials, you want to create content that not only speaks to their priorities and thought processes, but you must also understand Millennials’ media consumption. Let’s explore some of the most common ways Millennials consume content—and the type of content they’re most attracted to—to help identify the best channels for getting your message to them. …
Business Growth: Connect with Diverse Audiences
The diversity of our population presents a unique set of opportunities for businesses when it comes to marketing. Chances are the need for your product or service cuts across many demographics and cultural lines. Still, the idea of crafting multiple messages to reach a multicultural audience can be highly intimidating—especially if you are relatively unfamiliar …
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The Difference Between Marketing and Sales
A widespread confusion among business owners and entrepreneurs is understanding the difference between two essential concepts: marketing and sales. When someone is confused about these terms, the way we know is when they use them interchangeably—and this happens a lot. The truth is that marketing and sales are two similar functions that complement each other to help you earn revenue, but …
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The Power and Promise of Micro Apps
At the intersection of business and technology, there’s lots of talk about “micro apps” and how they can be used to make humans more productive. While it might seem intimidating to have to learn another aspect of the Internet, the truth is, you’re probably using micro apps on a daily basis without realizing what they are. For …