The Importance of Forming Strategic Alliances with Other Businesses

Have you ever gone into bookstore Barnes & Noble, browsed around, picked a handful of interesting titles, then wandered over to the in-store Starbucks to enjoy your favorite coffee drink while perusing your new finds? If you have, you’ve just demonstrated the power of a strategic alliance. Barnes & Noble doesn’t sell coffee. Starbucks doesn’t …

Is Artificial Intelligence a Boon or a Bane

If your business has not begun thinking of how artificial intelligence will affect your bottom line, then it may be the right time to start putting some thought behind it.  About Collective Intelligence Collective intelligence is the term being used to define the human/machine cooperative interaction, meaning how machines and humans work together and the …

How People Can Tell Whether Your Brand’s Message Is Authentic

Authenticity means erasing the gap between what you firmly believe inside and what you reveal to the outside world. —Adam Grant A few years ago, if you described something as “slick,” it was a compliment. It meant that something was polished and terrifically produced. But nowadays, “slick” is increasingly used as a criticism. It’s a …