In an age where the public has become inundated with mass marketing and ever more distrustful of corporate greed, businesses and brands today face an ongoing challenge: How to earn the trust of their community. Achieving this trust won’t happen with mere lip service—people today are naturally skeptical, and they can spot phoniness and ulterior …
Continue reading “The Giving Approach to Community Engagement”
Have you ever gone into bookstore Barnes & Noble, browsed around, picked a handful of interesting titles, then wandered over to the in-store Starbucks to enjoy your favorite coffee drink while perusing your new finds? If you have, you’ve just demonstrated the power of a strategic alliance. Barnes & Noble doesn’t sell coffee. Starbucks doesn’t …
Continue reading “The Importance of Forming Strategic Alliances with Other Businesses”
By now you’ve probably heard of a little app called “HQ”, and if you haven’t, you should probably look it up. HQ is a world of fun, it’s a digitally innovative take on the gameshow concept but capitalizing on functions relevant to mobile. It’s an app where you can play a live hosted trivia game, twice per day and win cash prizes.
