Is customer engagement lagging or slowing down? It’s crucial to address the problem of stagnant or declining website traffic despite investment in digital marketing efforts. Many businesses face the challenge of attracting new consumers to their websites despite having an existing audience. Let’s delve into the significance of maximizing digital marketing strategies to not only …
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LOS ANGELES, CA, July 2, 2023 – Wicked Bionic, the prestigious multicultural marketing and advertising agency, in partnership with the Los Angeles County Probation Department and the LA County Department of Child and Family Services has proudly launched the innovative “Know to Say No” Human Trafficking Campaign. This campaign supports Los Angeles County’s ongoing efforts …
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Hispanics make up almost 20 percent of the U.S. population. In Los Angeles County alone, the Hispanic population is more than 4.3 million. If your Los Angeles business is not targeting Hispanic millennials specifically, then you could be missing out on a large market. But if you don’t have experience with Hispanic marketing or multicultural …
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Modern digital marketing is all about connecting with your target audience. Based on your brand’s unique purpose, you can create tailored content. This content can help you connect with the people most likely to interact with your brand. As time passes, target audiences for many brands are shifting to include a young and exciting new …
Continue reading “Gen Z vs. Millennial Marketing Trends: Which Should You Care About?”
Marketing has become a catch-all word in recent years, often being confused with sales and advertising. While marketing is all about perception, the focus of sales is on converting people once that perception is established. Advertising may SUPPORT Sales. In this episode of the Wicked Marketing Podcast: Why Marketing is Confused with Sales, marketing experts …
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Millennials represent about one-fifth of the U.S. population. A large age cohort with the purchasing power of $1.4 trillion, Millennials need to factor into your marketing strategy. And with nearly 50 percent of Millennials spending at least 10 hours per week online, the best way to reach this audience is with digital content. Millennial …
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There’s a saying that sounds confusing but is true nonetheless: “We don’t know what we don’t know.” If the previous year has taught us anything, sometimes things happen that we couldn’t have predicted, let alone know how to prepare for it. The global pandemic was an “unknown unknown” for hundreds of thousands of business owners …
Has your business been spending money on marketing and advertising to reach younger audiences but coming up short? One significant factor may be that you’re not clear on millennials and digital media. DIGITAL MARKETING IS WHERE IT’S AT Digital marketing to millennials (ages 24-39) requires an understanding that general marketing (marketing to the …
The diversity of our population presents a unique set of opportunities for businesses when it comes to marketing. Chances are the need for your product or service cuts across many demographics and cultural lines. Still, the idea of crafting multiple messages to reach a multicultural audience can be highly intimidating—especially if you are relatively unfamiliar …
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How Does Messaging Drive Brand Recall in Media Buying Campaigns? One of the primary goals of a media buying campaign is to drive brand awareness and brand recall. Marketing agencies specializing in these campaigns develop a media plan (a literal plan detailing where clients will spend on advertising) to meet this goal. Brand recall is …
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