Do Smart Digital Assistants Live Up to the Hype?

For Amazon users, it’s Alexa. For Google Home, it’s “OK Google.” For people who use Apple devices, it’s Siri. These days, AI-driven “smart” digital assistants are super hot, making it easier for people to keep their shopping lists, turn on the furnace, organize playlists, pick something to watch, or get directions—all with voice command. Tech …

Top 5 Messaging Strategies To Win at Media Buying

How Does Messaging Drive Brand Recall in Media Buying Campaigns? One of the primary goals of a media buying campaign is to drive brand awareness and brand recall. Marketing agencies specializing in these campaigns develop a media plan (a literal plan detailing where clients will spend on advertising) to meet this goal. Brand recall is …