ChatGPT is a state-of-the-art language model developed by OpenAI that revolutionizes how people interact with artificial intelligence. Whether you are a developer, researcher, or business owner, understanding the capabilities of ChatGPT is crucial to harnessing the full potential of this advanced AI technology. In this article, we will explore the features and benefits of ChatGPT …
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In today’s crowded media landscape, connecting with audiences is becoming increasingly difficult. Digital media has upended the traditional marketing playbook, and brands must be more strategic in reaching their desired audiences. This junction is where audience development and research come into play. Audience development builds on identifying and building relationships with potential customers or clients. …
Marketing to LGBTQ+ audiences, especially millennials and Gen Z, requires a nuanced approach that considers the diversity and complexity of this demographic. For marketers looking to reach LGBTQ audiences, it is important to recognize that this group is not a monolith. LGBTQ people come from various backgrounds, ethnicities, and experiences, and marketing to them effectively …
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Photo by Daisy Anderson from Pexels A cookie-less world is coming, and it has nothing to do with the Cookie Monster eating all of them. What we’re talking about here is a pragmatic shift in how websites communicate data and activity to the servers that need it in order to, amongst other things, track individual …
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[vc_row][vc_column][vc_column_text] What’s the Most Effective Media Mix? A question that’s often posed by our clients is what the most effective media mix is for them, their business, or their brand. Our response is always the same: It depends on what your goals are. Focus has indeed shifted over time to loftier strategies that include massive spending in …
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In times of crisis, when the societal norms we are used to having been stretched, and we’ve entered a new paradigm of separation, communication has taken center stage. It’s the one way we have left amongst all the stress and anxiety form the unknown that can keep us connected. This time presents a unique opportunity …
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“Don’t wait for your best day to have your worst day.” -Carlos Sapene The news has been abuzz this week on issues related to the debacle at the Iowa Caucuses. Reports have been pouring in, blaming the coding of an app developed to transmit reporting efficiently from the voting centers to the central data collection …
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This past weekend Dana and I attended a Pinnacle Global Network event where we had the opportunity to listen to Chalene Johnson speak on tactics and techniques to grow your engagement on Instagram. For those that don’t know Chalene Johnson, she’s an entrepreneur who made a name in the fitness space and has grown to …
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If your business has not begun thinking of how artificial intelligence will affect your bottom line, then it may be the right time to start putting some thought behind it. About Collective Intelligence Collective intelligence is the term being used to define the human/machine cooperative interaction, meaning how machines and humans work together and the …
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The key to local marketing is in knowing, leveraging, reaching, and engaging your key market segments. In the financial sector, this means a mix of general market messaging with an awareness of the areas surrounding your branches. Market segments are a great way of devising personas for your targeted messaging. When providing our marketing services …
