Is customer engagement lagging or slowing down? It’s crucial to address the problem of stagnant or declining website traffic despite investment in digital marketing efforts. Many businesses face the challenge of attracting new consumers to their websites despite having an existing audience. Let’s delve into the significance of maximizing digital marketing strategies to not only …
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As the American consumer landscape becomes more diverse, it’s imperative for life insurance companies to adjust their marketing strategies to reach this changing demographic, especially the younger generations, effectively. The concept of life insurance may not naturally appeal to this group. However, it’s more vital than ever to enlighten younger consumers on the importance and …
Continue reading “Life Insurance For Young Americans: A Paradigm Shift”
As climate change and other environmental issues continue to gain more attention, it’s becoming increasingly clear that the younger generations, particularly Generation Z, are leading the way in pushing for meaningful change. However, gaining their trust and support on these issues can be challenging. Here are some ways to connect with Gen Z and win …
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In today’s crowded media landscape, connecting with audiences is becoming increasingly difficult. Digital media has upended the traditional marketing playbook, and brands must be more strategic in reaching their desired audiences. This junction is where audience development and research come into play. Audience development builds on identifying and building relationships with potential customers or clients. …
There’s a saying that sounds confusing but is true nonetheless: “We don’t know what we don’t know.” If the previous year has taught us anything, sometimes things happen that we couldn’t have predicted, let alone know how to prepare for it. The global pandemic was an “unknown unknown” for hundreds of thousands of business owners …
To reach Millennials, you want to create content that not only speaks to their priorities and thought processes, but you must also understand Millennials’ media consumption. Let’s explore some of the most common ways Millennials consume content—and the type of content they’re most attracted to—to help identify the best channels for getting your message to them. …
Generation Z (today’s teens and 20-somethings) account for $143 billion in spending power, and the Millennial Generation accounts for another $1.4 trillion. Designing marketing that appeals to a younger, politically savvy, and socially/environmentally-conscious audience is the way to building a long-lasting brand. Here are some dos and don’ts. Do: Have a Brand Purpose …
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Modern marketers today generally don’t need to be convinced about the value of Internet marketing. As a growing brand, you probably know the necessity of developing a social media presence, and that mass advertising on TV and radio doesn’t reach nearly as many people as it once did. What you may not understand is why …
Continue reading “Hot Tip: Advertise on Streaming TV to Reach More Eyeballs”
Businesses today face a distinctive set of challenges when developing a comprehensive marketing strategy. Using general market advertising, companies have taken something of a one-size-fits-all approach, creating a branding campaign with a single message hoping to reach enough people and convert them to customers. Those days may soon be behind us. The one-dimensional general marketing …
Continue reading “Change General Marketing to Target Marketing to Grow Your Business”
If you’re one of those people who’s still scratching their heads trying to learn what TikTok is, join the club. While still quite new, this short-video based social network has taken the world by storm in the last couple of years, rapidly surpassing giants like Twitter and Snapchat for the number of users. With the …
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