Shoutout LA features marketing and advertising executive Dana C. Arnett talking about what success looks like at Los Angeles agency Wicked Bionic. Read full article.
Category Archives: Inspiration
The Giving Approach to Community Engagement
In an age where the public has become inundated with mass marketing and ever more distrustful of corporate greed, businesses and brands today face an ongoing challenge: How to earn the trust of their community. Achieving this trust won’t happen with mere lip service—people today are naturally skeptical, and they can spot phoniness and ulterior …
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Where Advertising Media is Most Effective
[vc_row][vc_column][vc_column_text] What’s the Most Effective Media Mix? A question that’s often posed by our clients is what the most effective media mix is for them, their business, or their brand. Our response is always the same: It depends on what your goals are. Focus has indeed shifted over time to loftier strategies that include massive spending in …
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How much messaging is too much in a time of crisis?
In times of crisis, when the societal norms we are used to having been stretched, and we’ve entered a new paradigm of separation, communication has taken center stage. It’s the one way we have left amongst all the stress and anxiety form the unknown that can keep us connected. This time presents a unique opportunity …
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Is Artificial Intelligence a Boon or a Bane
If your business has not begun thinking of how artificial intelligence will affect your bottom line, then it may be the right time to start putting some thought behind it. About Collective Intelligence Collective intelligence is the term being used to define the human/machine cooperative interaction, meaning how machines and humans work together and the …
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How People Can Tell Whether Your Brand’s Message Is Authentic
Authenticity means erasing the gap between what you firmly believe inside and what you reveal to the outside world. —Adam Grant A few years ago, if you described something as “slick,” it was a compliment. It meant that something was polished and terrifically produced. But nowadays, “slick” is increasingly used as a criticism. It’s a …
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Local Marketing: The Finance Sector
The key to local marketing is in knowing, leveraging, reaching, and engaging your key market segments. In the financial sector, this means a mix of general market messaging with an awareness of the areas surrounding your branches. Market segments are a great way of devising personas for your targeted messaging. When providing our marketing services …
Masterminds and Shared Knowledge
Being part of a team, crafting out new strategies, creating something successful for a client together is an incredible feeling. What I love about Richard Branson’s quote is that he talks about weathering a storm (setback) by sharing knowledge. I feel like it’s old school to protect one’s knowledge, to live with a mindset of …
Every day isn’t a day that I want to be inspired
I certainly don’t FEEL inspired every single day and all of those quotes every one of us sees across social media can be REALLY annoying when I’m not looking for a boost. When my 85% of the time positive attitude is experiencing my 15%, I don’t want to be reminded to accept all that is, …
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