5 Strategies to Understanding Your Target Customer

[vc_row margin_bottom=”0″][vc_column css=”.vc_custom_1585245872816{margin-bottom: 0px !important;padding-bottom: 0px !important;}”][vc_column_text]When developing a brand or marketing a product or service, identifying your target community is only the first part of the process. Now you need to learn the target customer and what makes them tick—their needs, desires, fears, motivations, and so on—so you can begin to understand how your …

The Importance of Testing and Quality Assurance

“Don’t wait for your best day to have your worst day.” -Carlos Sapene The news has been abuzz this week on issues related to the debacle at the Iowa Caucuses. Reports have been pouring in, blaming the coding of an app developed to transmit reporting efficiently from the voting centers to the central data collection …

Instagram: Tips and Hacks to Increase Your Reach

This past weekend Dana and I attended a Pinnacle Global Network event where we had the opportunity to listen to Chalene Johnson speak on tactics and techniques to grow your engagement on Instagram. For those that don’t know Chalene Johnson, she’s an entrepreneur who made a name in the fitness space and has grown to …