Building a Tribe Devoted to Your Brand: Why It’s Essential to Cut through the Clutter along with a Guide to Get Started

Every human being has to feel part of a tribe. It’s programmed into us. And you have to feel that you’re contributing to something. ­­                                    —Steven Hatfill, Scientist   Only 38% percent of customers are truly devoted to a brand. But these core customers are gold. They will go out of their way to get …

You Just Never Know

In 2015 I went to see a psychic. My mother had gone to Jamie a number of times years ago and this woman became sort of a ‘life psychic’ to her – few were saying ‘life coach’ back then but I guess that’s what their relationship was like. My mom was very earth-based but she …