As the American consumer landscape becomes more diverse, it’s imperative for life insurance companies to adjust their marketing strategies to reach this changing demographic, especially the younger generations, effectively. The concept of life insurance may not naturally appeal to this group. However, it’s more vital than ever to enlighten younger consumers on the importance and …
Continue reading “Life Insurance For Young Americans: A Paradigm Shift”
Suppose you’ve done your homework researching the Millennial generation as a potential target market for your product or service. In that case, you already know that one of the biggest motivators for Millennials is eco-friendliness. According to Nielsen, 75 percent of Millennials (those born between 1981-1996) are eco-conscious to the point of changing their buying habits …
Continue reading “Marketing to Eco-Conscious Millennials: Dos and Don’ts”
Modern digital marketing is all about connecting with your target audience. Based on your brand’s unique purpose, you can create tailored content. This content can help you connect with the people most likely to interact with your brand. As time passes, target audiences for many brands are shifting to include a young and exciting new …
Continue reading “Gen Z vs. Millennial Marketing Trends: Which Should You Care About?”
As the number two search engine in the world, YouTube accumulates roughly 35 billion visits per month offering a huge concentration of built-in eyeballs. The only site with more monthly visitors is Google. As an organization with a marketing budget, you can’t ignore YouTube as a host for your advertisements. And if you’re not going …
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The competitive digital economy requires savvy marketing. With nearly $7 billion in advertising revenue in Q4 2020, YouTube is a behemoth within the modern advertising landscape. Ask yourself: are you getting the most out of your YouTube advertising budget? Millennials, Hispanics, and other growth demographics are heavily represented on YouTube. In fact, YouTube offers …
Continue reading “Do’s and Don’ts for Maximizing Your YouTube Marketing Bucks”
When it comes to advertising, the days of creating a single ad that has “universal appeal” are all but over. As the American population becomes more and more diverse, your messaging must adapt to a broader range of cultures if you want to reach your target market fully. Los Angeles alone is home to hundreds …
Continue reading “Marketing to Boomers, Millennials, and Gen Z”
Have you ever wondered if your logo looks outdated, or if the messaging on your website needs updating? What does it mean to do a brand refresh? When you want to change your business or your audience because the business has grown or is pivoting, you may need a brand refresh that assists your new …
Millennials represent about one-fifth of the U.S. population. A large age cohort with the purchasing power of $1.4 trillion, Millennials need to factor into your marketing strategy. And with nearly 50 percent of Millennials spending at least 10 hours per week online, the best way to reach this audience is with digital content. Millennial …
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If your business has decided to start attracting Hispanic customers in Los Angeles, then you probably already know the benefits of Hispanic marketing. What you may not know is how to create a Los Angeles-focused Hispanic marketing strategy that works. Finding a Hispanic marketing agency can help. Understanding Cultural Relevance A majority of …
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Has your business been spending money on marketing and advertising to reach younger audiences but coming up short? One significant factor may be that you’re not clear on millennials and digital media. DIGITAL MARKETING IS WHERE IT’S AT Digital marketing to millennials (ages 24-39) requires an understanding that general marketing (marketing to the …
