Using Location Targeting to Focus Your Messaging

In today’s marketing climate, the more precisely you can direct your marketing toward people who need and want your product, the more effective your marketing becomes. Creating messages that resonate with your target market is only half the battle, however. The other half is about getting your message in front of those people at strategic …

Tips for Building Your Brand, Virtually

If challenging times like 2020 had happened 30 years ago with this intensity, most of our businesses would have been sunk. In that sense, it’s fortunate that we live in a day where technology allows many of us to run our companies remotely. At the same time, operating remotely poses its challenges, especially if your …