Is customer engagement lagging or slowing down? It’s crucial to address the problem of stagnant or declining website traffic despite investment in digital marketing efforts. Many businesses face the challenge of attracting new consumers to their websites despite having an existing audience. Let’s delve into the significance of maximizing digital marketing strategies to not only …
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Ever stumbled upon a captivating ad while browsing your social media? It’s something we’ve all experienced. But have you ever considered the brains behind those ads? Let’s delve into the world of social media buying, Wicked Bionic style. Understanding Social Media Buying At its core, social media buying revolves around securing ad placements on platforms …
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LOS ANGELES, CA, July 2, 2023 – Wicked Bionic, the prestigious multicultural marketing and advertising agency, in partnership with the Los Angeles County Probation Department and the LA County Department of Child and Family Services has proudly launched the innovative “Know to Say No” Human Trafficking Campaign. This campaign supports Los Angeles County’s ongoing efforts …
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As the American consumer landscape becomes more diverse, it’s imperative for life insurance companies to adjust their marketing strategies to reach this changing demographic, especially the younger generations, effectively. The concept of life insurance may not naturally appeal to this group. However, it’s more vital than ever to enlighten younger consumers on the importance and …
Continue reading “Life Insurance For Young Americans: A Paradigm Shift”
As climate change and other environmental issues continue to gain more attention, it’s becoming increasingly clear that the younger generations, particularly Generation Z, are leading the way in pushing for meaningful change. However, gaining their trust and support on these issues can be challenging. Here are some ways to connect with Gen Z and win …
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In today’s crowded media landscape, connecting with audiences is becoming increasingly difficult. Digital media has upended the traditional marketing playbook, and brands must be more strategic in reaching their desired audiences. This junction is where audience development and research come into play. Audience development builds on identifying and building relationships with potential customers or clients. …
Photo by Daisy Anderson from Pexels A cookie-less world is coming, and it has nothing to do with the Cookie Monster eating all of them. What we’re talking about here is a pragmatic shift in how websites communicate data and activity to the servers that need it in order to, amongst other things, track individual …
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Modern digital marketing is all about connecting with your target audience. Based on your brand’s unique purpose, you can create tailored content. This content can help you connect with the people most likely to interact with your brand. As time passes, target audiences for many brands are shifting to include a young and exciting new …
Continue reading “Gen Z vs. Millennial Marketing Trends: Which Should You Care About?”
Marketing has become a catch-all word in recent years, often being confused with sales and advertising. While marketing is all about perception, the focus of sales is on converting people once that perception is established. Advertising may SUPPORT Sales. In this episode of the Wicked Marketing Podcast: Why Marketing is Confused with Sales, marketing experts …
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As the number two search engine in the world, YouTube accumulates roughly 35 billion visits per month offering a huge concentration of built-in eyeballs. The only site with more monthly visitors is Google. As an organization with a marketing budget, you can’t ignore YouTube as a host for your advertisements. And if you’re not going …
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