What You Need to Know About TikTok Advertising

If you’re one of those people who’s still scratching their heads trying to learn what TikTok is, join the club. While still quite new, this short-video based social network has taken the world by storm in the last couple of years, rapidly surpassing giants like Twitter and Snapchat for the number of users. With the …

Zoom Event Ideas: Tips, Dos and Don’ts

Zoom, the free video conferencing app (that most everyone has heard of by now), has become one of the most popular platforms for communication due to stay-at-home orders. As of May 2020, Zoom has 300 million daily meeting participants.   Aside from using Zoom internally to chat with telecommuting employees, did you also know you …

Tips for Converting from Brick-and-Mortar Marketing to Online Campaigns

If your business has traditionally relied on brick-and-mortar marketing strategies, you’re probably already aware of the challenges facing you in this “new normal” as the economy starts reopening. With social distancing in place, face-to-face marketing, product demonstrations, etc. may be ineffective at best, or nearly impossible. Companies who successfully convert to online marketing tend to …