You know when you sign up for something and aren’t sure what you’re getting yourself into? That’s what I did when I applied to participate in the 2017 LA Small Business Academy at USC. In it’s fifth year, the Academy is sponsored by the Los Angeles Department of Water and Power (LADWP), Los Angeles World Airport …
Category Archives: Digital Marketing
VoyageLA Magazine Interview with Dana Arnett
Published on VoyageLA: Today we’d like to introduce you to Dana Arnett. Thanks for sharing your story with us Dana. So, let’s start at the beginning and we can move on from there. My partner Carlos Sapene and I were both entertainment executives with many years of experience between us. I was a VP of …
Continue reading “VoyageLA Magazine Interview with Dana Arnett”
Preccelerator Mentor Spotlight with Dana Arnett
Dana had a long career in television and entertainment public relations that culminated in working as a VP in charge of Post Production at a Top 5 Reality television company for over a decade. By providing oversight and guidance to hundreds of Post Production teams, over 400 series and pilots on multiple platforms were delivered …
Continue reading “Preccelerator Mentor Spotlight with Dana Arnett”
New Law Firm Pierce Sergenian LLP Launches Sophisticated Website With Look Toward the Digital Age
Los Angeles, CA – Managing Partner John M. Pierce wanted to innovate. As he was laying the groundwork for his eventual partnership with fellow attorney David Sergenian, Mr. Pierce was looking to change the way law firms presented themselves on the web. “I didn’t want to look like everyone else. With young attorneys at the …
2017 NAACP Image Awards – Celebration Cam
It was a weekend of rain and an evening where the skies cleared for the star-studded 48th NAACP Image Awards at the Pasadena Civic Auditorium. We produced the Red Carpet’s Celebration Cam Powered By Walmart for TV One. Talent and executives alike entered the starry night 360 degree experience and showed their stuff. Gorgeous gowns, …
Continue reading “2017 NAACP Image Awards – Celebration Cam”
‘Influence Over Coffee’ Book
From the Forward to: INFLUENCE OVER COFFEE – How to Gain It or Use It in Social Media In our first book in the Over Coffee series, we wanted to explore the topic of ‘influencers’ and their impact on marketing and content strategy. Carlos and I (with our Venti cups of caffeine) sat down to …
Every day isn’t a day that I want to be inspired
I certainly don’t FEEL inspired every single day and all of those quotes every one of us sees across social media can be REALLY annoying when I’m not looking for a boost. When my 85% of the time positive attitude is experiencing my 15%, I don’t want to be reminded to accept all that is, …
Continue reading “Every day isn’t a day that I want to be inspired”
You can teach a man to fish – but can you teach them where the fish are?
You can teach a man to fish – but you can you teach them where the fish are? How to reach them? How to make sure they’re the right fish for them? How to catch them at the right time? Are you reaching the right customers for your brand or are you fishing in an ocean of prospects?
Teens Today and Social: A Completely Unscientific Study
I don’t know about you but I’m often reading and hearing adults discussing the state of teens and social media. Lots of talk, analysis, conjecture, arguments and frustrations expressed by parents about what their teens are doing on social, how they are communicating with each other and how unnerved the parents are that they simply cannot get their …
Continue reading “Teens Today and Social: A Completely Unscientific Study”
New Media is Winning the Election
In many of my recent conversations about the political fare of this round of elections the topic seems to be about Trump, and how no one seems to understand why he’s doing so well. I think what people fail to realize is that it’s not Trump that’s doing well; it’s the exhaustion of those who …