This past weekend Dana and I attended a Pinnacle Global Network event where we had the opportunity to listen to Chalene Johnson speak on tactics and techniques to grow your engagement on Instagram. For those that don’t know Chalene Johnson, she’s an entrepreneur who made a name in the fitness space and has grown to …
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Have you ever gone into bookstore Barnes & Noble, browsed around, picked a handful of interesting titles, then wandered over to the in-store Starbucks to enjoy your favorite coffee drink while perusing your new finds? If you have, you’ve just demonstrated the power of a strategic alliance. Barnes & Noble doesn’t sell coffee. Starbucks doesn’t …
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Every human being has to feel part of a tribe. It’s programmed into us. And you have to feel that you’re contributing to something. —Steven Hatfill, Scientist Only 38% percent of customers are truly devoted to a brand. But these core customers are gold. They will go out of their way to get …
The key to local marketing is in knowing, leveraging, reaching, and engaging your key market segments. In the financial sector, this means a mix of general market messaging with an awareness of the areas surrounding your branches. Market segments are a great way of devising personas for your targeted messaging. When providing our marketing services …
Facebook uses a special algorithm to evaluate whether an advertisement is likely to be clicked by people. The algorithm then selects ads based on how much people who click on them are willing to engage with a particular product or service. Facebook says that this targeting is necessary to “make sure ads reach people in …
Continue reading “Use your email marketing lists to generate business with Facebook Ads.”
Law firms of all sizes are the perfect place to express who you are and the services you offer. Making it personal builds trust and creates accessibility. 1. ‘What to Expect’ Articles Publish a few articles that inform site visitors and potential clients what happens when they consult with your firm. Some of these include …
Few lawyers have the punch of John M. Pierce. We created the strategy and design for his new partnership at Pierce Bainbridge Beck Price & Hecht LLP. Check out: https://piercebainbridge.com/
SEOGEDDON IS COMING JANUARY 2017 By now, most small businesses are aware of the effects of “Mobilegeddon” given it’s severe and negative effects on their search positioning and subsequent traffic to their websites. After it happened, we helped several new clients address drops as large as 80% due to the effects of this change. Some …
You can teach a man to fish – but you can you teach them where the fish are? How to reach them? How to make sure they’re the right fish for them? How to catch them at the right time? Are you reaching the right customers for your brand or are you fishing in an ocean of prospects?
5 Easy Digital Marketing Tactics Any investment in digital marketing is boosted by using these methods to ensure that your existing audience is maximized to drive new consumers to your website. 1. PIXELING: Remarketing pixels let you track visitors to your website. Pixels are small snippets of code embedded into your site that will allow …
