Marketing has become a catch-all word in recent years, often being confused with sales and advertising. While marketing is all about perception, the focus of sales is on converting people once that perception is established. Advertising may SUPPORT Sales.
In this episode of the Wicked Marketing Podcast: Why Marketing is Confused with Sales, marketing experts and co-hosts Carlos Sapene and Dana C. Arnett explore the main differences between marketing and sales, and how to craft an effective marketing strategy for your business.
In this episode, you’ll learn:
- The differences between marketing vs. sales
- Ways your brand voice can help reach your target audience
- How marketing, advertising, and sales can work together
- Developing an effective marketing strategy
Listen here.
Resources:
Book
Sales Secrets: The World’s Top Salespeople Share Their Secrets of Success
Podcast Microphone
USB Mic with Tripod Stand & Pop Filter for Podcasting TC-777
Podcast Camera
Logitech HD Pro Webcam C920