The Millennial Generation (defined as those born between 1981-1996, or aged 24-38 in 2020) represents more than one-fifth of the American population. As such, Millennials play a key role in the marketplace, representing a purchasing power of $1.4 trillion. This generation responds to marketing quite differently than the generations before and after them. Let’s take …
Continue reading “Top 5 Trends for Marketing to Millennials”
When we live in uncertain times, it’s easy to allow the crisis of the moment to overshadow our vision for the future. For example, how can businesses form viable marketing strategies when the circumstances seem to be continually unstable and evolving? The key is perspective. Let us explain. In our society, with every significant change comes …
Continue reading “Marketing in Times of Uncertainty: Companies Who Turned Crisis into Success”
In 2015 I went to see a psychic. My mother had gone to Jamie a number of times years ago and this woman became sort of a ‘life psychic’ to her – few were saying ‘life coach’ back then but I guess that’s what their relationship was like. My mom was very earth-based but she …
From the Forward to: INFLUENCE OVER COFFEE – How to Gain It or Use It in Social Media In our first book in the Over Coffee series, we wanted to explore the topic of ‘influencers’ and their impact on marketing and content strategy. Carlos and I (with our Venti cups of caffeine) sat down to …
