You know when you sign up for something and aren’t sure what you’re getting yourself into? That’s what I did when I applied to participate in the 2017 LA Small Business Academy at USC. In it’s fifth year, the Academy is sponsored by the Los Angeles Department of Water and Power (LADWP), Los Angeles World Airport …
Tag Archives: Digital Marketing
New Law Firm Pierce Sergenian LLP Launches Sophisticated Website With Look Toward the Digital Age
Los Angeles, CA – Managing Partner John M. Pierce wanted to innovate. As he was laying the groundwork for his eventual partnership with fellow attorney David Sergenian, Mr. Pierce was looking to change the way law firms presented themselves on the web. “I didn’t want to look like everyone else. With young attorneys at the …
‘Influence Over Coffee’ Book
From the Forward to: INFLUENCE OVER COFFEE – How to Gain It or Use It in Social Media In our first book in the Over Coffee series, we wanted to explore the topic of ‘influencers’ and their impact on marketing and content strategy. Carlos and I (with our Venti cups of caffeine) sat down to …
New TV, OTT and the Trends of Future Content Consumption
New TV is here, and traditional TV is scrambling to understand it. We all know content is king and it will continue to be king. What’s no longer king is the distribution medium that carries the content. This is why the rise of over the top or OTT is so necessary right now. It’s the …
Continue reading “New TV, OTT and the Trends of Future Content Consumption”
You can teach a man to fish – but can you teach them where the fish are?
You can teach a man to fish – but you can you teach them where the fish are? How to reach them? How to make sure they’re the right fish for them? How to catch them at the right time? Are you reaching the right customers for your brand or are you fishing in an ocean of prospects?