Have you ever gone into bookstore Barnes & Noble, browsed around, picked a handful of interesting titles, then wandered over to the in-store Starbucks to enjoy your favorite coffee drink while perusing your new finds? If you have, you’ve just demonstrated the power of a strategic alliance. Barnes & Noble doesn’t sell coffee. Starbucks doesn’t …
Continue reading “The Importance of Forming Strategic Alliances with Other Businesses”
Authenticity means erasing the gap between what you firmly believe inside and what you reveal to the outside world. —Adam Grant A few years ago, if you described something as “slick,” it was a compliment. It meant that something was polished and terrifically produced. But nowadays, “slick” is increasingly used as a criticism. It’s a …
Continue reading “How People Can Tell Whether Your Brand’s Message Is Authentic”
Every great brand is like a great story. —Kevin Plank, Founder/CEO of Under Armour Breyer’s Girl Scout Thin Mints Ice Cream. What a genius expansion of not–one–but–two–brands. Why did it do so well? First, Breyer’s already had related flavors: It considers mint chocolate chip, cookies and cream, and chocolate chip cookie dough among its …
Continue reading “Taking a Well-Known Brand into New Places: Do’s and Don’ts”
Every human being has to feel part of a tribe. It’s programmed into us. And you have to feel that you’re contributing to something. —Steven Hatfill, Scientist Only 38% percent of customers are truly devoted to a brand. But these core customers are gold. They will go out of their way to get …
Law firms of all sizes are the perfect place to express who you are and the services you offer. Making it personal builds trust and creates accessibility. 1. ‘What to Expect’ Articles Publish a few articles that inform site visitors and potential clients what happens when they consult with your firm. Some of these include …
Being part of a team, crafting out new strategies, creating something successful for a client together is an incredible feeling. What I love about Richard Branson’s quote is that he talks about weathering a storm (setback) by sharing knowledge. I feel like it’s old school to protect one’s knowledge, to live with a mindset of …
Few lawyers have the punch of John M. Pierce. We created the strategy and design for his new partnership at Pierce Bainbridge Beck Price & Hecht LLP. Check out: https://piercebainbridge.com/
Check out our talented client Dave Dore who is producing amazing content for film, TV, web and social. Check out: https://doremicreative.com/
Feedback from Denise Freed Group: So excited about our new website! Big thank you Dana and Carlos at Wicked Bionic, LLC for going above and beyond any expectations I had! Check it out, would love some feedback!
You know when you sign up for something and aren’t sure what you’re getting yourself into? That’s what I did when I applied to participate in the 2017 LA Small Business Academy at USC. In it’s fifth year, the Academy is sponsored by the Los Angeles Department of Water and Power (LADWP), Los Angeles World Airport …
