Photo by Daisy Anderson from Pexels A cookie-less world is coming, and it has nothing to do with the Cookie Monster eating all of them. What we’re talking about here is a pragmatic shift in how websites communicate data and activity to the servers that need it in order to, amongst other things, track individual …
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Modern digital marketing is all about connecting with your target audience. Based on your brand’s unique purpose, you can create tailored content. This content can help you connect with the people most likely to interact with your brand. As time passes, target audiences for many brands are shifting to include a young and exciting new …
Continue reading “Gen Z vs. Millennial Marketing Trends: Which Should You Care About?”
Marketing has become a catch-all word in recent years, often being confused with sales and advertising. While marketing is all about perception, the focus of sales is on converting people once that perception is established. Advertising may SUPPORT Sales. In this episode of the Wicked Marketing Podcast: Why Marketing is Confused with Sales, marketing experts …
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As the number two search engine in the world, YouTube accumulates roughly 35 billion visits per month offering a huge concentration of built-in eyeballs. The only site with more monthly visitors is Google. As an organization with a marketing budget, you can’t ignore YouTube as a host for your advertisements. And if you’re not going …
Continue reading “How Marketers Can Unlock YouTube’s Advertising Potential”
The competitive digital economy requires savvy marketing. With nearly $7 billion in advertising revenue in Q4 2020, YouTube is a behemoth within the modern advertising landscape. Ask yourself: are you getting the most out of your YouTube advertising budget? Millennials, Hispanics, and other growth demographics are heavily represented on YouTube. In fact, YouTube offers …
Continue reading “Do’s and Don’ts for Maximizing Your YouTube Marketing Bucks”
