Have you ever wondered if your logo looks outdated, or if the messaging on your website needs updating? What does it mean to do a brand refresh? When you want to change your business or your audience because the business has grown or is pivoting, you may need a brand refresh that assists your new marketing and advertising efforts.
In this episode of the Wicked Marketing Podcast A Brand Story, marketing experts and co-hosts Carlos Sapene and Dana C. Arnett present a brand story for a consumer-facing mom offering a baby services and products business. The rebrand addresses a new marketing approach for reaching Millennials and Gen Z in order to grow your business in new markets.
In this episode, you’ll learn:
- Why a brand refresh may be necessary for your business
- Components of a brand and what you need to know
- Why cheaper isn’t better when it comes to logos and design
- The differences between Millennials and Gen Z, and how to talk to them
Listen here.
Resources:
Book
Marketing to Gen Z: The Rules for Reaching This Vast–and Very Different–Generation of Influencers
Podcast Microphone
USB Mic with Tripod Stand & Pop Filter for Podcasting TC-777
Podcast Camera
Logitech HD Pro Webcam C920
Book
The Sleep Lady’s Good Night Sleep Tight