The Millennial Generation (defined as those born between 1981-1996, or aged 24-38 in 2020) represents more than one-fifth of the American population. As such, Millennials play a key role in the marketplace, representing a purchasing power of $1.4 trillion. This generation responds to marketing quite differently than the generations before and after them. Let’s take …
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[vc_row][vc_column][vc_column_text] What’s the Most Effective Media Mix? A question that’s often posed by our clients is what the most effective media mix is for them, their business, or their brand. Our response is always the same: It depends on what your goals are. Focus has indeed shifted over time to loftier strategies that include massive spending in …
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Every human being has to feel part of a tribe. It’s programmed into us. And you have to feel that you’re contributing to something. —Steven Hatfill, Scientist Only 38% percent of customers are truly devoted to a brand. But these core customers are gold. They will go out of their way to get …
It was a weekend of rain and an evening where the skies cleared for the star-studded 48th NAACP Image Awards at the Pasadena Civic Auditorium. We produced the Red Carpet’s Celebration Cam Powered By Walmart for TV One. Talent and executives alike entered the starry night 360 degree experience and showed their stuff. Gorgeous gowns, …
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From the Forward to: INFLUENCE OVER COFFEE – How to Gain It or Use It in Social Media In our first book in the Over Coffee series, we wanted to explore the topic of ‘influencers’ and their impact on marketing and content strategy. Carlos and I (with our Venti cups of caffeine) sat down to …
