As the number two search engine in the world, YouTube accumulates roughly 35 billion visits per month offering a huge concentration of built-in eyeballs. The only site with more monthly visitors is Google. As an organization with a marketing budget, you can’t ignore YouTube as a host for your advertisements. And if you’re not going …
Continue reading “How Marketers Can Unlock YouTube’s Advertising Potential”
The competitive digital economy requires savvy marketing. With nearly $7 billion in advertising revenue in Q4 2020, YouTube is a behemoth within the modern advertising landscape. Ask yourself: are you getting the most out of your YouTube advertising budget? Millennials, Hispanics, and other growth demographics are heavily represented on YouTube. In fact, YouTube offers …
Continue reading “Do’s and Don’ts for Maximizing Your YouTube Marketing Bucks”
When it comes to advertising, the days of creating a single ad that has “universal appeal” are all but over. As the American population becomes more and more diverse, your messaging must adapt to a broader range of cultures if you want to reach your target market fully. Los Angeles alone is home to hundreds …
Continue reading “Marketing to Boomers, Millennials, and Gen Z”
How Does Messaging Drive Brand Recall in Media Buying Campaigns? One of the primary goals of a media buying campaign is to drive brand awareness and brand recall. Marketing agencies specializing in these campaigns develop a media plan (a literal plan detailing where clients will spend on advertising) to meet this goal. Brand recall is …
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Here’s a question to ask yourself as we’ve moved out of a particularly challenging year into 2021: How would you evaluate your “brand EQ”? What, exactly, are we talking about? Do you have a favorite song—perhaps one that sounds exceptionally pleasing in your headphones? The reason it sounds good is that when that …
It’s often said that experience is the best teacher—but that doesn’t mean it has to be your experience. Sometimes the best lessons we can learn come from the successes and failures of others. As we look back on 2020—one of the most turbulent years in memory—we’ve watched many brands try to navigate these challenging times by striking …
When you talk to marketing agencies about what they do, have you ever been baffled by complex marketing terms like ‘OOH,’ ‘media buying,’ and ‘reach’? You are not alone. As the owner of a successful marketing and advertising agency in Los Angeles, many of our clients are business owners who want to ramp up …
In today’s marketing climate, the more precisely you can direct your marketing toward people who need and want your product, the more effective your marketing becomes. Creating messages that resonate with your target market is only half the battle, however. The other half is about getting your message in front of those people at strategic …
Continue reading “Using Location Targeting to Focus Your Messaging”
If challenging times like 2020 had happened 30 years ago with this intensity, most of our businesses would have been sunk. In that sense, it’s fortunate that we live in a day where technology allows many of us to run our companies remotely. At the same time, operating remotely poses its challenges, especially if your …
The younger, savvy consumers of today naturally gravitate towards brands that are authentic, raw, and vulnerable. Inauthenticity in a brand is a huge turn-off, and younger consumers can often spot fake attempts to appear authentic a mile off. Highly successful businesswomen like Barbara Corcoran understand authenticity. So how do you ensure your marketing stays …
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