No one could have predicted the kind of year we have all had collectively. A public health emergency, lockdowns, quarantines, hurricanes, earthquakes, fires, rampant unemployment…the list goes on. If your business has taken a hit this year (as many have), you might be tempted to write off the rest of this year, go to bed …
Continue reading “4 Ways to Help Your Business Bounce Back for the End of 2020”
Wicked Marketing Podcast Episode It’s the Who’s Who of Video Platforms. Join us as we discuss the latest on creative video platforms that are hot, and coming to the industry with content expert and business coach Lia Haberman. Reach engaged audiences by getting creative with short-form videos on platforms like TikTok, Byte, Reels, YouTube, and …
The younger, savvy consumers of today naturally gravitate towards brands that are authentic, raw, and vulnerable. Inauthenticity in a brand is a huge turn-off, and younger consumers can often spot fake attempts to appear authentic a mile off. Highly successful businesswomen like Barbara Corcoran understand authenticity. So how do you ensure your marketing stays …
Continue reading “How to Keep Your Marketing Authentic and Avoid Coming Across as Generic”
Blasting your marketing message to as many people as possible used to be a tactic that was widely used but not always the best for smaller budgets. (The whole idea behind mass marketing is to cast a wide net and hopefully catch a few fish.) These days, however, the opposite is true. The more you …
Continue reading “4 Key Benefits of Hyper-Focused Local Marketing”
Generation Z (today’s teens and 20-somethings) account for $143 billion in spending power, and the Millennial Generation accounts for another $1.4 trillion. Designing marketing that appeals to a younger, politically savvy, and socially/environmentally-conscious audience is the way to building a long-lasting brand. Here are some dos and don’ts. Do: Have a Brand Purpose …
Continue reading “Marketing to a Politically Savvy, Younger Audience: Dos and Don’ts”
