Where would we be without connection? For Wicked Bionic, there’s nothing more important than linking our clients with diverse audiences through authentic, appropriate and compelling messaging. As consumer preferences continue to evolve, our team closely monitors trends and constantly researches current marketing opportunities.

Consider the growing influence of Hispanic Americans, a fast-growing demographic that will represent 28.6% of our country’s total population by 2060. And when combined with African American and Asian American consumers, Hispanic Americans represent one quarter of the nation’s buying power. In places like Los Angeles County, that translates to $111 billion in market potential.

As strategic communication consultants, we view projects from 'outside the building,' providing insights on how messaging will be received by the intended audiences. We work with our clients to build a solid strategy for who and how we target specific consumer groups effectively.

Our marketing and advertising strategies convert whether government agencies like the Los Angeles Public Library or consumer product businesses like The Sleep Lady.

One example of our success in connecting with Millennials and Gen Z audiences is the campaign we launched for an innovative sleep expert with 21 years in her field. Our signature marketing strategy, which outlined a plan for meeting short- and long-term goals, helped this pioneer connect with new generations of parents seeking sleep advice.