ABOUT US
WHERE WOULD WE BE WITHOUT CONNECTION?
Our passion for diversity fuels our mission to prioritize equitable representation both within our team and in every marketing effort we undertake. We are committed to every individual being depicted with dignity and respect, honoring the unique value each person brings to our collective human experience.
Our dedication goes beyond achieving business goals; we strive to drive positive social change through our work. We believe that by fostering an inclusive and equitable environment, we empower diverse voices and champion a society where everyone is seen, heard, and valued. Our pursuit of these principles is foundational to our identity, guiding us as we build bridges between brands and the communities they serve.
Carlos Sapene
CEO AND CO-FOUNDER, CREATIVE & TECHNOLOGY OFFICER
THE INNOVATOR AND STRATEGIST
Carlos leverages his extensive experience in marketing and technology to drive strategic communication and business growth for clients in the public and private sectors. With 20 years of experience, Carlos has contributed to the success of numerous city, county, and state initiatives, significantly impacting communities. He has also led digital teams to success at E!, NBCUniversal, Style Network, and Bravo.
Carlos's deep understanding of the human brain and behavioral change enables him to develop innovative strategies that effectively engage audiences. His skills range from strategic communications development to building IT infrastructures, and navigating complex industries. He emphasizes accurate cross-cultural representation in marketing, leading his team in research and data best practices.
Having lived in Caracas, London, and Paris, Carlos’s international experiences have enhanced his appreciation for the nuances of human psychology, furthering his ability to create impactful messaging campaigns.
Dana C. Arnett
CEO AND CO-FOUNDER
THE QUALITY GURU AND PASSIONATE CONNECTOR
DEI Certificate, Cornell University
- Awarded 2022 and 2023 WBE Supplier of the Year from WBEC-West
- Awarded 2021 LGBTQ+ Supplier of the Year from San Diego Gas & Electric
Diversity and Inclusion Certificate, Cornell University
Dana is a passionate advocate for navigating cultural differences and believes that human connection is essential to overcoming cultural barriers. With over 30 years of experience in the entertainment industry, where she delivered approximately 6,000 TV shows to global audiences, Dana developed a profound understanding of the psychological effects of industry discrimination. This awareness led her to retire from the entertainment sector and establish an agency in 2015 built on the principles of equity and inclusion, both internally and externally.
In 2024, Dana graduated from the Executive Program at Tuck School of Business at Dartmouth. To deepen her knowledge of diversity and inclusion best practices, she has held a Certification from Cornell University's Diversity and Inclusion program since 2021. Additionally, Dana serves on the ScholarBridge board of the Fulfillment Fund, a non-profit organization committed to providing college education to under-resourced communities.
In her personal life, Dana enjoys traveling, especially to Italy, and cherishes her life in Los Angeles with her partner Suzanne and their rescue dog, Lucca.
Nicole Bonenfant
STRATEGY and DATA SPECIALIST
Nery Garrido
MEDIA PLANNER
April Fallon
SR. PROJECT MANAGER
Marushka Padiachee
PROJECT MANAGER
Ella Laurente
ADMINISTRATIVE COORDINATOR
Roman Blazhko, CLP-CSM-CSPO-PSM
PROJECT MANAGER
Valentina Romero
WEB DEVELOPMENT
Patricia Folgar
BRAND SPECIALIST
Mark Nichols
VIDEOGRAPHER
Suzanne Hebert, D.M.
MENTAL HEALTH CONSULTANT
WHAT WE LOVE...
Los Angeles-based Fulfillment Fund ScholarBridge Board Member. Working to make college a reality for students growing up in educationally and economically under-resourced communities.
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WBEC-West Los Angeles Forum Chair for 2022 and 2023. A fully accredited affiliate of the Women's Business Enterprise National Council which strives to provide access, tools, resources, education, and training for certified woman-owned businesses.
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Los Angeles Forum 2022/2023 Chair. A fully accredited affiliate of the Women's Business Enterprise National Council which strives to provide access, tools, resources, education, and training for certified woman-owned businesses.
Wicked Marketing PODCAST
Our podcast helps listeners keep current with the latest tactics and techniques to maximize their marketing efforts and improve ROI. Carlos and Dana share tips, tricks and actionable insights. The conversational, comfortable discussions delve into relevant marketing topics, as well as the pair’s experiences in scaling a business in Los Angeles.
NICOLE SABATINI
LORI LIPPINCOTT
LIA HABERMAN
ROBIN RICHTER
‘INFLUENCE OVER COFFEE’
The first installment in our “Over Coffee” series, Carlos and Dana explore the topic of “influencers” and their impact on marketing and content strategy. With Venti cups of coffee in hand, we assess the use of influence in traditional marketing and its evolution in the digital space. The pair examine the countless ways brands can use influencers to promote their products and services … as well as the dangers of selecting the wrong influencer.
Wicked Marketing PODCAST
STREAMING ON YOUR PREFERRED PODCAST PROVIDER INCLUDING APPLE PODCASTS, SPOTIFY, IHEART MEDIA, AND MORE
Our podcast helps listeners keep current with the latest tactics and techniques to maximize their marketing efforts and improve ROI. Carlos and Dana share tips, tricks and actionable insights. The conversational, comfortable discussions delve into relevant marketing topics, as well as the pair’s experiences in scaling a business in Los Angeles.
STAY-AT-HOME:
NICOLE SABATINI
LORI LIPPINCOTT
LIA HABERMAN
ROBIN RICHTER
''INFLUENCE OVER COFFEE''
STREAMING ON YOUR PREFERRED PODCAST PROVIDER INCLUDING APPLE PODCASTS, SPOTIFY, IHEART MEDIA, AND MORE
In the first installment in our “Over Coffee” series, Carlos and Dana explore the topic of “influencers” and their impact on marketing and content strategy. With Venti cups of coffee in hand, we assess the use of influence in traditional marketing and its evolution in the digital space. The pair examine the countless ways brands can use influencers to promote their products and services … as well as the dangers of selecting the wrong influencer.
"INFLUENCE OVER COFFEE"
In the first installment in our “Over Coffee” series, Carlos and Dana explore the topic of “influencers” and their impact on marketing and content strategy. With Venti cups of coffee in hand, we assess the use of influence in traditional marketing and its evolution in the digital space. The pair examines the countless ways brands can use influencers to promote their products and services… as well as the dangers of selecting the wrong influencer.