Connecting millions of diverse consumers to products and services that change their lives.

ABOUT US

WHERE WOULD WE BE WITHOUT CONNECTION?

 

The core values of our agency include a deep respect for cultural diversity and a commitment to representing diverse voices authentically. At Wicked Bionic, we prioritize equitable representation in our campaigns, ensuring that all communities are depicted with dignity and respect. Internally, we foster an inclusive workplace culture, where every team member feels valued and empowered to contribute, regardless of their age or background.

Emphasizing the importance of ethical considerations in marketing, Wicked Bionic aims to drive positive social change through our work and has a steadfast dedication to building a more inclusive and equitable society.

Carlos Sapene

CEO AND CO-FOUNDER, CREATIVE & TECHNOLOGY OFFICER
THE INNOVATOR AND STRATEGIST

As the CEO, Chief Creative, and Chief Technology Officer, Carlos uses technology and his prior experience to drive strategic communication strategies and business growth for Wicked Bionic clients in industries including government, entertainment, legal, energy, and non-profit. Previously, Carlos created digital experiences in entertainment and tech for nearly 20 years, and his ideas made digital marketing leaders out of E!, NBCUniversal, Style Network, and Bravo.

His expertise lies in a highly-developed understanding of the human brain's workings and what it takes to create behavioral change. Carlos’ strategies are innovative and informed, developed to reach and engage any audience with deeply effective messaging.

One of his many talents is that he's built IT infrastructures from scratch, understands them thoroughly, and can easily navigate complex systems for client projects. He says one of the most common mistakes in marketing is making assumptions about personas which is why he has trained the agency team on research and data best practices. Having lived in Caracas, London, and Paris, his international experiences have helped him understand and appreciate the nuances of human psychology.

Dana C. Arnett

CEO AND CO-FOUNDER
THE QUALITY GURU AND PASSIONATE CONNECTOR

DEI Certificate, Cornell University

  • Awarded 2022 and 2023 WBE Supplier of the Year from WBEC-West
  • Awarded 2021 LGBTQ+ Supplier of the Year from San Diego Gas & Electric

Diversity and Inclusion Certificate, Cornell University

Dana Arnett is dedicated to navigating cultural differences and believes that human connection is the only way to overcome cultural barriers. After more than 30 years of entertainment industry business experience, where she delivered some 6,000 TV shows for global audiences, Dana gained a deep awareness and understanding of the psychological effects due to industry discrimination. Ultimately she retired from the entertainment industry to build an agency whose foundation promotes equity and inclusion internally and externally.

To grow in understanding of diversity and inclusion best practices, Dana has held a Certification from Cornell University's Diversity and Inclusion program since 2021. She also serves on the ScholarBridge board of the Fulfillment Fund, a non-profit dedicated to providing college education to under-resourced communities.

In her personal life, Dana loves to travel, particularly to Italy, and is immensely grateful for a full life in Los Angeles with her partner Suzanne and their rescue dog Lucca.

Kathleen Fazio

CREATIVE DIRECTOR

Wicked Bionic Account Manager

Nicole Bonenfant

ACCOUNT MANAGER DATA ANALYST

Sr. Project Manager

April Fallon

SR. PROJECT MANAGER

Sam Mink Media Buyer and Trafficker

Sam Mink

PAID MEDIA BUYER

Roman Blazhko, CLP-CSM-CSPO-PSM

PROJECT MANAGER

Jessica Naves Marketing

Jessica Naves

ACCOUNT MANAGER

Administrative Associate

Ella Laurente

ADMINISTRATIVE ASSISTANT & TAGALOG EXPERT

Research and Data Analyst

Suzanne Hebert, D.M.

MENTAL HEALTH CONSULTANT

Patricia Folgar

BRAND SPECIALIST

Videographer

Mark Nichols

VIDEOGRAPHER

Valentina Romero

WEB DEVELOPMENT

WHAT WE LOVE...

Los Angeles-based Fulfillment Fund ScholarBridge Board Member. Working to make college a reality for students growing up in educationally and economically under-resourced communities.
LEARN MORE ‣

WBEC-West Los Angeles Forum Chair for 2022/2023. A fully accredited affiliate of the Women's Business Enterprise National Council which strives to provide access, tools, resources, education, and training for certified woman-owned businesses.
LEARN MORE‣

Los Angeles Forum 2022/2023 Chair. A fully accredited affiliate of the Women's Business Enterprise National Council which strives to provide access, tools, resources, education, and training for certified woman-owned businesses.

LEARN MORE ‣

Wicked Marketing PODCAST

STREAMING ON YOUR PREFERRED PODCAST PROVIDER INCLUDING APPLE PODCASTS, SPOTIFY, IHEART MEDIA, AND MORE

Our podcast helps listeners keep current with the latest tactics and techniques to maximize their marketing efforts and improve ROI. Carlos and Dana share tips, tricks and actionable insights. The conversational, comfortable discussions delve into relevant marketing topics, as well as the pair’s experiences in scaling a business in Los Angeles.

Leashes by Lori
CMO at Fit Body App

‘INFLUENCE OVER COFFEE’

STREAMING ON YOUR PREFERRED PODCAST PROVIDER MOW TO ‘GAIN a OR USE IT IN SOCIAL MEDIA INCLUDING APPLE PODCASTS, SPOTIFY, !HEART MEDIA, AND MORE

The first installment in our “Over Coffee” series, Carlos and Dana explore the topic of “influencers” and their impact on marketing and content strategy. With Venti cups of coffee in hand, we assess the use of influence in traditional marketing and its evolution in the digital space. The pair examine the countless ways brands can use influencers to promote their products and services … as well as the dangers of selecting the wrong influencer. 

VIEW ON AMAZON

Wicked Marketing PODCAST

STREAMING ON YOUR PREFERRED PODCAST PROVIDER INCLUDING APPLE PODCASTS, SPOTIFY, IHEART MEDIA, AND MORE
Our podcast helps listeners keep current with the latest tactics and techniques to maximize their marketing efforts and improve ROI. Carlos and Dana share tips, tricks and actionable insights. The conversational, comfortable discussions delve into relevant marketing topics, as well as the pair’s experiences in scaling a business in Los Angeles.

YouTube Executive
Leashes by Lori
Wearable Imaging CEO

''INFLUENCE OVER COFFEE''

STREAMING ON YOUR PREFERRED PODCAST PROVIDER INCLUDING APPLE PODCASTS, SPOTIFY, IHEART MEDIA, AND MORE

In the first installment in our “Over Coffee” series, Carlos and Dana explore the topic of “influencers” and their impact on marketing and content strategy. With Venti cups of coffee in hand, we assess the use of influence in traditional marketing and its evolution in the digital space. The pair examine the countless ways brands can use influencers to promote their products and services … as well as the dangers of selecting the wrong influencer.

"INFLUENCE OVER COFFEE"


JOIN OUR CONVERSATION

In the first installment in our “Over Coffee” series, Carlos and Dana explore the topic of “influencers” and their impact on marketing and content strategy. With Venti cups of coffee in hand, we assess the use of influence in traditional marketing and its evolution in the digital space. The pair examines the countless ways brands can use influencers to promote their products and services… as well as the dangers of selecting the wrong influencer.