Is customer engagement lagging or slowing down? It’s crucial to address the problem of stagnant or declining website traffic despite investment in digital marketing efforts. Many businesses face the challenge of attracting new consumers to their websites despite having an existing audience. Let’s delve into the significance of maximizing digital marketing strategies to not only …
Continue reading “5 Easy Digital Marketing Tactics to Keep and Grow your Audience”
As climate change and other environmental issues continue to gain more attention, it’s becoming increasingly clear that the younger generations, particularly Generation Z, are leading the way in pushing for meaningful change. However, gaining their trust and support on these issues can be challenging. Here are some ways to connect with Gen Z and win …
Continue reading “Building Trust with Gen Z on Environmental Issues”
Modern marketers today generally don’t need to be convinced about the value of Internet marketing. As a growing brand, you probably know the necessity of developing a social media presence, and that mass advertising on TV and radio doesn’t reach nearly as many people as it once did. What you may not understand is why …
Continue reading “Hot Tip: Advertise on Streaming TV to Reach More Eyeballs”
If you’ve been feeling like your marketing dollars are being wasted and not delivering on what you had hoped…you’re probably not wrong, and you’re definitely not alone. Small businesses have a notoriously difficult time making sound decisions with their marketing budgets without expert guidance. A survey of small businesses last year found that at least …
Continue reading “Marketing Strategy: What You Need to Know Before Spending One Cent”
Zoom, the free video conferencing app (that most everyone has heard of by now), has become one of the most popular platforms for communication due to stay-at-home orders. As of May 2020, Zoom has 300 million daily meeting participants. Aside from using Zoom internally to chat with telecommuting employees, did you also know you …
Every human being has to feel part of a tribe. It’s programmed into us. And you have to feel that you’re contributing to something. —Steven Hatfill, Scientist Only 38% percent of customers are truly devoted to a brand. But these core customers are gold. They will go out of their way to get …
