Is customer engagement lagging or slowing down? It’s crucial to address the problem of stagnant or declining website traffic despite investment in digital marketing efforts. Many businesses face the challenge of attracting new consumers to their websites despite having an existing audience. Let’s delve into the significance of maximizing digital marketing strategies to not only …
Continue reading “5 Easy Digital Marketing Tactics to Keep and Grow your Audience”
When we live in uncertain times, it’s easy to allow the crisis of the moment to overshadow our vision for the future. For example, how can businesses form viable marketing strategies when the circumstances seem to be continually unstable and evolving? The key is perspective. Let us explain. In our society, with every significant change comes …
Continue reading “Marketing in Times of Uncertainty: Companies Who Turned Crisis into Success”
In an age where the public has become inundated with mass marketing and ever more distrustful of corporate greed, businesses and brands today face an ongoing challenge: How to earn the trust of their community. Achieving this trust won’t happen with mere lip service—people today are naturally skeptical, and they can spot phoniness and ulterior …
Continue reading “The Giving Approach to Community Engagement”
One of the biggest differentiators in how people respond to messaging is age—or, more to the point, the generational culture in which they grew up. We hear terms like “Gen X” and Gen Z” tossed around often in market-speak, but many people are confused as to what these terms mean or how they can affect …
Continue reading “Marketing to Gen Z and Gen X—The Major Differences”
[vc_row margin_bottom=”0″][vc_column css=”.vc_custom_1585245872816{margin-bottom: 0px !important;padding-bottom: 0px !important;}”][vc_column_text]When developing a brand or marketing a product or service, identifying your target community is only the first part of the process. Now you need to learn the target customer and what makes them tick—their needs, desires, fears, motivations, and so on—so you can begin to understand how your …
Continue reading “5 Strategies to Understanding Your Target Customer”
You can teach a man to fish – but you can you teach them where the fish are? How to reach them? How to make sure they’re the right fish for them? How to catch them at the right time? Are you reaching the right customers for your brand or are you fishing in an ocean of prospects?
