One of the biggest differentiators in how people respond to messaging is age—or, more to the point, the generational culture in which they grew up. We hear terms like “Gen X” and Gen Z” tossed around often in market-speak, but many people are confused as to what these terms mean or how they can affect …
Continue reading “Marketing to Gen Z and Gen X—The Major Differences”
I don’t know about you but I’m often reading and hearing adults discussing the state of teens and social media. Lots of talk, analysis, conjecture, arguments and frustrations expressed by parents about what their teens are doing on social, how they are communicating with each other and how unnerved the parents are that they simply cannot get their …
Continue reading “Teens Today and Social: A Completely Unscientific Study”
