Marketing has become a catch-all word in recent years, often being confused with sales and advertising. While marketing is all about perception, the focus of sales is on converting people once that perception is established. Advertising may SUPPORT Sales. In this episode of the Wicked Marketing Podcast: Why Marketing is Confused with Sales, marketing experts …
Continue reading “Wicked Marketing Podcast: Why Marketing is Confused with Sales”
From all indicators, it appears that working from home is set to become a semi-permanent or hybrid version of how we do business. Many small to mid-size companies have at least some of their team working remotely (some are fully remote). For many companies, it’s actually proven to be workable and cost-effective. A recent survey showed nearly …
Continue reading “Tech Tools to Communicate with and Track Your Remote Team”
Shoutout LA features marketing and advertising executive Dana C. Arnett talking about what success looks like at Los Angeles agency Wicked Bionic. Read full article.
Human beings, by nature, are drawn to a narrative. We love to tell stories, listen to stories, and think of our lives as a story. Brands and their marketing agencies have tapped into this inherent need by increasingly weaving storytelling into their marketing techniques—so much so that “brand storytelling” is an essential element to any …
Continue reading “Gain More Customers by Using Storytelling In Your Marketing”
We all want to grow our businesses, but business owners often confuse the concept of growing a business with scaling a business. They aren’t the same thing. If you put in 50 percent more money (and time) and your revenues increase by 50 percent, your business is technically growing, but you’ve not gained any net …
Continue reading “3 Signs You’re Ready to Scale Your Marketing Strategy”
No one could have predicted the kind of year we have all had collectively. A public health emergency, lockdowns, quarantines, hurricanes, earthquakes, fires, rampant unemployment…the list goes on. If your business has taken a hit this year (as many have), you might be tempted to write off the rest of this year, go to bed …
Continue reading “4 Ways to Help Your Business Bounce Back for the End of 2020”
If you’re one of those people who’s still scratching their heads trying to learn what TikTok is, join the club. While still quite new, this short-video based social network has taken the world by storm in the last couple of years, rapidly surpassing giants like Twitter and Snapchat for the number of users. With the …
Continue reading “What You Need to Know About TikTok Advertising”
When we live in uncertain times, it’s easy to allow the crisis of the moment to overshadow our vision for the future. For example, how can businesses form viable marketing strategies when the circumstances seem to be continually unstable and evolving? The key is perspective. Let us explain. In our society, with every significant change comes …
Continue reading “Marketing in Times of Uncertainty: Companies Who Turned Crisis into Success”
In an age where the public has become inundated with mass marketing and ever more distrustful of corporate greed, businesses and brands today face an ongoing challenge: How to earn the trust of their community. Achieving this trust won’t happen with mere lip service—people today are naturally skeptical, and they can spot phoniness and ulterior …
Continue reading “The Giving Approach to Community Engagement”
Now more than ever, a successful branding strategy involves finding new ways to reach and engage your target community—but that’s only half the challenge. Let’s suppose you’ve implemented an effective campaign; you’ve made real inroads into a community and you’ve built ties. Now, what do you do to keep the momentum going? Building connections and …
Continue reading “Making It Last: 3 Tips to Keep Your Audience Engaged”
