When you talk to marketing agencies about what they do, have you ever been baffled by complex marketing terms like ‘OOH,’ ‘media buying,’ and ‘reach’? You are not alone. As the owner of a successful marketing and advertising agency in Los Angeles, many of our clients are business owners who want to ramp up …
Author Archives: Dana C. Arnett
Social Media Sites You Don’t Know About
Establishing a social media presence is one of the very first things most businesses do to build their brand. You may make posting to social media a high priority, but have you considered looking beyond the top sites like Facebook, Instagram, YouTube, Twitter, or Pinterest? The most important point to consider is: where does …
Meet Wicked Bionic CEO Dana C. Arnett
Shoutout LA features marketing and advertising executive Dana C. Arnett talking about what success looks like at Los Angeles agency Wicked Bionic. Read full article.
Gain More Customers by Using Storytelling In Your Marketing
Human beings, by nature, are drawn to a narrative. We love to tell stories, listen to stories, and think of our lives as a story. Brands and their marketing agencies have tapped into this inherent need by increasingly weaving storytelling into their marketing techniques—so much so that “brand storytelling” is an essential element to any …
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3 Signs You’re Ready to Scale Your Marketing Strategy
We all want to grow our businesses, but business owners often confuse the concept of growing a business with scaling a business. They aren’t the same thing. If you put in 50 percent more money (and time) and your revenues increase by 50 percent, your business is technically growing, but you’ve not gained any net …
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Using Location Targeting to Focus Your Messaging
In today’s marketing climate, the more precisely you can direct your marketing toward people who need and want your product, the more effective your marketing becomes. Creating messages that resonate with your target market is only half the battle, however. The other half is about getting your message in front of those people at strategic …
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Tips for Building Your Brand, Virtually
If challenging times like 2020 had happened 30 years ago with this intensity, most of our businesses would have been sunk. In that sense, it’s fortunate that we live in a day where technology allows many of us to run our companies remotely. At the same time, operating remotely poses its challenges, especially if your …
4 Ways to Help Your Business Bounce Back for the End of 2020
No one could have predicted the kind of year we have all had collectively. A public health emergency, lockdowns, quarantines, hurricanes, earthquakes, fires, rampant unemployment…the list goes on. If your business has taken a hit this year (as many have), you might be tempted to write off the rest of this year, go to bed …
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TikTok, Byte, Reels, YouTube, and Snapchat – The Who’s Who of Creative Video Content Platforms
Wicked Marketing Podcast Episode It’s the Who’s Who of Video Platforms. Join us as we discuss the latest on creative video platforms that are hot, and coming to the industry with content expert and business coach Lia Haberman. Reach engaged audiences by getting creative with short-form videos on platforms like TikTok, Byte, Reels, YouTube, and …
How to Keep Your Marketing Authentic and Avoid Coming Across as Generic
The younger, savvy consumers of today naturally gravitate towards brands that are authentic, raw, and vulnerable. Inauthenticity in a brand is a huge turn-off, and younger consumers can often spot fake attempts to appear authentic a mile off. Highly successful businesswomen like Barbara Corcoran understand authenticity. So how do you ensure your marketing stays …
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