It’s often said that experience is the best teacher—but that doesn’t mean it has to be your experience. Sometimes the best lessons we can learn come from the successes and failures of others. As we look back on 2020—one of the most turbulent years in memory—we’ve watched many brands try to navigate these challenging times by striking …
Monthly Archives: December 2020
5 Marketing and Branding Terms Explained
When you talk to marketing agencies about what they do, have you ever been baffled by complex marketing terms like ‘OOH,’ ‘media buying,’ and ‘reach’? You are not alone. As the owner of a successful marketing and advertising agency in Los Angeles, many of our clients are business owners who want to ramp up …
Social Media Sites You Don’t Know About
Establishing a social media presence is one of the very first things most businesses do to build their brand. You may make posting to social media a high priority, but have you considered looking beyond the top sites like Facebook, Instagram, YouTube, Twitter, or Pinterest? The most important point to consider is: where does …
Meet Wicked Bionic CEO Dana C. Arnett
Shoutout LA features marketing and advertising executive Dana C. Arnett talking about what success looks like at Los Angeles agency Wicked Bionic. Read full article.
Gain More Customers by Using Storytelling In Your Marketing
Human beings, by nature, are drawn to a narrative. We love to tell stories, listen to stories, and think of our lives as a story. Brands and their marketing agencies have tapped into this inherent need by increasingly weaving storytelling into their marketing techniques—so much so that “brand storytelling” is an essential element to any …
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