Gen Z and Their Priorities Around Gender and LGBTQ+

In today’s fast-evolving world, understanding the values and priorities of Gen Z is crucial for anyone looking to make meaningful connections and create impactful change. As the CEO and Co-Founder of Wicked Bionic, I’ve had the privilege of observing and engaging with this dynamic generation, and I am continually inspired by their commitment to authenticity, inclusivity, and social justice.

The Gender Spectrum

One of the most defining characteristics of Gen Z is their progressive stance on gender. Unlike previous generations, Gen Z views gender as a spectrum rather than a binary construct. They challenge traditional norms and advocate for a society where everyone has the freedom to express their gender identity authentically. This generation is driving the demand for gender-diverse cities and inclusive policies that respect and celebrate all identities, moving beyond the traditional male and female classifications.

LGBTQ+ Advocacy and Inclusion

Gen Z is also at the forefront of LGBTQ+ advocacy. They are not just allies but active participants in the fight for equality and representation. This generation demands that companies, institutions, and governments support LGBTQ+ rights and create safe spaces for all individuals. They value transparency and are quick to support brands that demonstrate a genuine commitment to diversity and inclusion.

Authenticity Matters

For Gen Z, authenticity isn’t just a buzzword; it’s a way of life. They expect the same from the brands and organizations they support. This generation can quickly spot inauthentic attempts at inclusivity and is not afraid to call them out. At Wicked Bionic, we strive to meet these expectations by fostering an environment of genuine inclusivity and ensuring that our campaigns and initiatives reflect the diverse voices and experiences of the communities we serve.

A Call to Action

As we navigate this new landscape, it’s clear that the priorities of Gen Z are reshaping our world for the better. Their unwavering commitment to gender diversity and LGBTQ+ inclusion challenges us all to be more inclusive, authentic, and proactive in our efforts to create a more equitable society. At Wicked Bionic, we are dedicated to partnering with this inspiring generation to amplify their voices and support their vision for a more inclusive future.

Together, we can build a world that celebrates diversity in all its forms and ensures that everyone, regardless of gender identity or sexual orientation, feels seen, heard, and valued.

5 Easy Digital Marketing Tactics to Keep and Grow your Audience

Is customer engagement lagging or slowing down? It’s crucial to address the problem of stagnant or declining website traffic despite investment in digital marketing efforts. Many businesses face the challenge of attracting new consumers to their websites despite having an existing audience. Let’s delve into the significance of maximizing digital marketing strategies to not only retain the current audience but also to effectively draw in new consumers. By leveraging these proven tactics, businesses can optimize their existing digital presence to drive increased traffic and engagement, ultimately leading to higher conversion rates and revenue generation. Understanding these strategies is paramount for businesses seeking sustainable growth and success in an increasingly competitive online landscape.

  1. PIXELING: Remarketing using pixels is a common and effective strategy. It allows businesses to target users who have previously visited their website, increasing the chances of conversion.
  2. EMAIL LISTS: Utilizing email lists beyond just email marketing is a smart approach. Leveraging these lists for targeted advertising on various platforms remains a relevant strategy.
  3. LOOKALIKE LISTS: Creating lookalike audiences is a powerful way to reach new potential customers who share characteristics with your existing customers. This is a well-established practice in digital marketing.
  4. MAPPING YOUR CUSTOMERS: Using geographical data to understand and target customer bases is increasingly important, especially for localized marketing strategies. Tools like BatchGeo facilitate this kind of targeted marketing.
  5. BUILD AUDIENCE SEGMENTS: Segmenting your audience based on specific characteristics and tailoring your messaging accordingly is a fundamental aspect of modern marketing. It’s crucial to reach diverse multicultural communities to effectively grow engagement with different segments.

The concepts of using first, second, and third-party data, as well as native advertising, are also highly relevant in today’s digital marketing landscape. Continuous adaptation to new technologies and tactics is key to successful digital marketing strategies.

If this all sounds a bit overwhelming or you feel like you need help executing it, reach out to us. Wicked Bionic can help you through the process from implementation to the execution of campaigns.

Successful and Impactful Social Media Buying

Ever stumbled upon a captivating ad while browsing your social media? It’s something we’ve all experienced. But have you ever considered the brains behind those ads? Let’s delve into the world of social media buying, Wicked Bionic style.

Understanding Social Media Buying

At its core, social media buying revolves around securing ad placements on platforms like Meta, TikTok, X, Snapchat, iHeart, and LinkedIn. Think of it as spotlighting sponsored content to a particular audience. What Wicked Bionic does is identify which platforms resonate most with our client’s target market.

The mission in social media buying? Pinpoint the perfect audience, place, moment, and context to serve ads that hit home. When done right, these ads don’t just decorate a feed—they drive viewers to explore more about the brand or business.

Crafting a Social Media Buying Blueprint

Here are some techniques that Wicked Bionic uses to ace the ad game:

Manual Buys: This isn’t about following the crowd. It’s about seizing control, setting our own pace, and bidding for ad space, like on Google Ads. It’s a hands-on approach that allows you to fine-tune to reach diverse audiences for optimal outcomes.
Programmatic Buying: Harness the power of automation and sift through vast user data to serve ads that click, both figuratively and literally. Programmatic media buying platforms include Adroll, Google Marketing Platform, Vibe, and AudioGo.
Direct Buys: Sometimes, it’s personal. Engage directly with advertisers, negotiating favorable rates and schedules to get the best deals for your clients.

The Life Cycle of Social Media Buying

The magic of a compelling ad unfolds in stages:

Pre-Ad Launch
Before an ad sees the light of day, there’s a whirlwind of research, planning, and strategy crafting. It’s often a collaborative dance with your clients, ensuring the chosen platforms and messaging meet their vision.

Steps to smooth sailing in this phase:

  • Spot the target: With client insights, market research, and stakeholder meetings, we pinpoint the ideal audiences to engage.
  • Craft the strategy: Every move aligns with the campaign’s objectives.
  • Craft the Messaging: Understanding cultural and generational nuances is the keep to developing messaging that reaches AND engages target audiences. Multilingual campaigns are developed to be authentic and inclusive.
  • Pick the platforms: Choose the most potent platforms with the highest engagement by each target audience to maximize effectiveness.

Once the groundwork is laid, it’s showtime.

Launching Ads
It starts with crafting content that sings. With a structured delivery plan, you’re not just launching; you’re monitoring, tweaking, and refining.

Post Ad Launch
Post-launch is all about reflection. Gather data, spot trends, and fine-tune them for future campaigns. Numbers don’t lie, and they’re the compass for continual improvement.

Content: The Heartbeat of Social Media Ads

An ad without gripping content and targeted messaging is like fishing in the ocean, hoping to catch something. At Wicked Bionic, we believe in content that not only looks good but resonates with multicultural and multigenerational audiences.

Here’s our content mantra:

Know the content sweet spot: Always tailor content to the target audience, always. If you’re creating a multicultural paid media campaign, speak their language.
Consistency is king: Regular, consistent paid ads keep the momentum going. Remember, it can take up to 90 days for machine learning to kick in and optimize your ads, so be patient. And explain this to your clients.
Analyze and Optimize: How are your ads performing, who’s clicking and who isn’t, in A/B testing, which ad resonates more? Analyze the data then optimize for peak performance and budget efficiency.

Needing a Social Media Buying Agency?

If your known brand aspires to grow more effectively with multicultural, multigenerational paid media campaigns then contact Wicked Bionic.

Powerful 'Know to Say No' Campaign Goes Digital

LOS ANGELES, CA, July 2, 2023 – Wicked Bionic, the prestigious multicultural marketing and advertising agency, in partnership with the Los Angeles County Probation Department and the LA County Department of Child and Family Services has proudly launched the innovative "Know to Say No" Human Trafficking Campaign. This campaign supports Los Angeles County’s ongoing efforts to end the commercial sexual exploitation of children and youth in our communities.

Social Media Campaign

At the heart of the social and digital media campaign is a powerful 'letter-writing' initiative aimed at empowering the younger generation to be the frontrunners in the fight against child trafficking. The campaign leverages poignant videos featuring young people penning heartfelt letters to themselves, their parents, educators, peers, and the wider community to raise awareness and promote understanding of the realities of human trafficking and the signs to look for to help prevent this terrible crime.

Learn the Signs of Child Trafficking

The overarching goal of this trailblazing campaign is to educate, foster awareness, and stimulate proactive action. By spotlighting the tell-tale signs of child trafficking and emphasizing the vital role that each community member can play in its prevention, the campaign aims to equip every individual with the necessary knowledge and tools to make a difference.

"Our goal with this campaign is to empower all communities, particularly our youth, to recognize the tactics exploiters use to recruit our young people into dangerous situations," said Dana C. Arnett, CEO of Wicked Bionic. Wicked Bionic CEO and Media Strategist Carlos Sapene added, "We believe that change starts with the individual. By showcasing young people talking directly to the camera, we're increasing awareness of the risks and motivating the audience, through a direct connection, to become active contributors to the solution."

Impactful Videos

"Know to Say No" is a call to action for all community members in our country to be vigilant and proactive in our schools, homes, and neighborhoods. Join us in the fight against human trafficking and help spread the word about the "Know to Say Know" campaign by downloading and sharing the campaign videos. By working together, we can make a difference in the lives of vulnerable children and youth in our communities.

Knowing the signs of human trafficking can help keep yourself, your kids, and your community safer. Remember, if you see something, say something. Learn the signs to look for and how to help at For further information about this campaign, please contact [email protected].

#knowtosayno #PreventChildTrafficking #ProtectOurChildren #RecognizeTheSigns #EducateToPrevent

Life Insurance For Young Americans: A Paradigm Shift

As the American consumer landscape becomes more diverse, it’s imperative for life insurance companies to adjust their marketing strategies to reach this changing demographic, especially the younger generations, effectively. The concept of life insurance may not naturally appeal to this group. However, it’s more vital than ever to enlighten younger consumers on the importance and benefits of life insurance, fostering an understanding of long-term security. Expanding their perception of life insurance can boost the industry’s relevance and growth among this increasingly diverse demographic.

A third of young Americans feel unprepared to manage their finances (33% of Gen Z and 36% of millennials).

“One of the most overlooked benefits of purchasing insurance at a young age is the ability to lock in your future insurability,” said Matthew Carbray, a CFP® professional with Ridgeline Financial Partners/Carbray Staunton Financial Partners in Avon, Connecticut, in an interview. Carbray said he thinks purchasing life insurance in your 20s is a very good idea to lock in your insurability. He said you can protect current and future liabilities for a negligible cost with term life insurance. If you wait until your 40s, your premiums will be higher because you’re older and risk being less insurable.

Reaching out to and educating younger, culturally diverse consumers effectively is key.

Carlos Sapene, a multicultural marketing expert at Los Angeles-based agency Wicked Bionic, states, “Insurance companies must craft culturally appropriate messages that resonate with each generation’s core values and experiences to achieve successful results.”

MassMutual and other leading insurance companies are taking great strides to include younger, diverse audiences in their strategies. By educating these generations now, the industry can shift the perception of life insurance from being an older generation’s concern to an essential part of long-term financial planning for all.

In conclusion, it is both a smart and necessary move for insurance companies to include younger, diverse consumers in their market strategies. These efforts will help secure these individuals’ financial future and shape the insurance industry’s future, enabling it to stay relevant in a rapidly changing demographic landscape. For more information about advertising to GenZ and Millenials, contact Wicked Bionic.

Building Trust with Gen Z on Environmental Issues

As climate change and other environmental issues continue to gain more attention, it’s becoming increasingly clear that the younger generations, particularly Generation Z, are leading the way in pushing for meaningful change. However, gaining their trust and support on these issues can be challenging. Here are some ways to connect with Gen Z and win their support for environmental causes.

Be Authentic

One key thing that sets Gen Z apart from previous generations is their deep desire for authenticity. They value honesty and transparency and can spot insincerity from a mile away. To gain their trust, it’s essential to be genuine in your commitment to environmental issues. This means being transparent about your practices and policies and ensuring you’re taking actionable steps to reduce your environmental impact.

Use Social Media

Although Millenials and Gen Z both utilize social media, GenZers are the first generation to grow up completely immersed in social media culture. They are constantly connected and engaged with the world through platforms like Instagram, TikTok, and Twitter. To reach them effectively, leveraging social media to communicate your message is important. Share engaging and informative content highlighting your environmental efforts, and engage with your followers meaningfully.

Empower Them

Gen Z is known for being passionate and idealistic, but they sometimes feel powerless in global challenges like climate change. To win their trust, empowering them by providing opportunities for meaningful action is crucial. This could mean creating volunteer opportunities, organizing environmental events or campaigns, or partnering with local organizations doing important work in your community.

Be Inclusive

Gen Z is the most diverse generation in history, and they value inclusivity and equity above all else. To win their trust and support, it’s important to be inclusive in your messaging and actions. Make sure that your environmental efforts are accessible to people from all backgrounds and that you consider the unique challenges different communities face regarding environmental issues.

Take Action

Finally, the most important way to win the trust of Gen Z on environmental issues is to take real, meaningful action. They are tired of empty promises and symbolic gestures, and they want to see tangible results. Make sure that you’re taking concrete steps to reduce your environmental impact, whether investing in renewable energy, reducing waste, or advocating for policy changes at the local or national level.

Contact Wicked Bionic here to learn more about corporate marketing methods for Gen Z.

Discover the Power of Chat GPT – The Advanced AI Language Model

ChatGPT is a state-of-the-art language model developed by OpenAI that revolutionizes how people interact with artificial intelligence. Whether you are a developer, researcher, or business owner, understanding the capabilities of ChatGPT is crucial to harnessing the full potential of this advanced AI technology. In this article, we will explore the features and benefits of ChatGPT and show you why it is considered one of the most powerful language models available today. Whether you’re looking to improve your chatbot’s conversational abilities or develop cutting-edge AI applications, ChatGPT is the perfect tool to take your projects to the next level.

The rapid advancements in artificial intelligence (AI) have led to the development of remarkable tools that enable businesses to optimize their operations and enhance customer interactions. One such tool is ChatGPT, an AI language model developed by OpenAI, revolutionizing how brands communicate with their audience. By facilitating day-to-day tasks and breaking down the barriers created by the “curse of knowledge,” ChatGPT is helping brands work more intelligently and connect with people more effectively.

The “Inside of the House” View

Every brand has an “inside of the house” view that refers to the internal knowledge and expertise that the employees possess. This knowledge base is crucial for businesses to develop a competitive edge but can also create challenges when communicating with customers. The internal jargon and complex concepts that are second nature to employees may need to be more understandable to the average person.

The Curse of Knowledge

The “curse of knowledge” is a cognitive bias that occurs when an individual, who is well-versed in a subject, finds it challenging to communicate their knowledge to someone less familiar with the topic. This phenomenon can negatively impact a brand’s ability to connect with its customers, as complex language and technical terms may alienate or confuse the target audience.

ChatGPT: Bridging the Gap

ChatGPT solves these communication challenges by helping brands normalize their language, making it more accessible and relatable to customers. The AI model can process and interpret the brand’s internal knowledge and present it in a way that is easy for customers to understand. By doing so, ChatGPT ensures that the brand’s message is effectively communicated, fostering more robust customer relationships and increased brand loyalty.

Facilitating Day-to-Day Tasks

In addition to enhancing brand communication, ChatGPT is streamlining day-to-day business tasks. The AI model can be used to automate tasks such as:

  1. Customer Support:

    ChatGPT can handle routine customer queries, allowing human support staff to focus on more complex issues.

  2. Content Creation:

    The AI model can generate engaging and relevant content, including blog posts, social media updates, and marketing copy, saving time and resources.

  3. Personalization:

    ChatGPT can tailor communication based on customer preferences and demographics, resulting in a more personalized experience.

  4. Market Research:

    ChatGPT can help brands identify market opportunities and better understand their target audience by analyzing user-generated content and trends.

If you landed on this article from a search engine, consider that Chat-GPT wrote the entire article you just read with the help of Grammarly, another AI. I asked it to rewrite the headline and first paragraph to rank well on search engines for people looking to find information about Chat-GPT. I provided the parameters which it used as secondary headlines. Even the image of the article was created by an AI, which I asked to represent itself as if it were human.

By helping brands overcome the “curse of knowledge” and normalizing their language, ChatGPT is revolutionizing the way businesses communicate with their customers. This AI-powered tool empowers brands to work smarter and create lasting connections with their audience by facilitating day-to-day tasks and enabling a more effective customer-centric approach. As AI continues to evolve, businesses that embrace these cutting-edge tools are poised to thrive in the ever-competitive marketplace.

Audience Development and Audience Research Are The Key To Success With Multicultural Audiences

In today’s crowded media landscape, connecting with audiences is becoming increasingly difficult. Digital media has upended the traditional marketing playbook, and brands must be more strategic in reaching their desired audiences. This junction is where audience development and research come into play.

Audience development builds on identifying and building relationships with potential customers or clients. It involves understanding their needs, preferences, interests, and where they are most likely to be found. On the other hand, audience research is gathering data and insights about a particular group of people, such as their demographics, attitudes, and behaviors.

When crafting media plans, audience development and research are critical components that can help drive growth marketing efforts for brands, particularly when attempting to connect to multicultural audiences of different age groups. Here’s why:

  1. Understanding Your Audience Helps You Tailor Your Message: You need to know your audience to craft a message that resonates with them. Audience research can help you understand their needs, preferences, and pain points, allowing you to tailor your communications to their interests. For example, if you’re targeting a multicultural audience, consider cultural nuances and adjust your messaging to ensure it’s appropriate and engaging.
  2. Audience Development Helps You Build Trust: In today’s world, trust is everything. Consumers are bombarded with marketing messages every day, and they’re becoming more discerning about what they pay attention to. Developing a relationship with your audience can build trust over time, which is critical for driving long-term growth. These relationships can involve engaging with them on social media, responding to their questions and concerns, and providing value in the form of informative content.
  3. Connecting with Multicultural Audiences Requires Cultural Competency: In an increasingly diverse world, brands must be culturally competent to communicate, connect and resonate with different age groups and multicultural audiences. This effort requires attention to the nuances of different cultures and tailoring your message to resonate with them. For example, if you’re targeting a Hispanic audience, you may need to understand the importance of family and community and incorporate these values into your messaging.
  4. Audience Research Can Help You Optimize Your Media Plan: By gathering data about your audience, you can identify which channels and tactics are most effective for reaching them. This understanding can help you optimize your media plan, ensuring you’re reaching your desired audience most efficiently and cost-effectively as possible. For example, if your target audience is most active on social media, you can adjust your media plan to prioritize social media marketing.

Audience development and research are critical to any successful media plan. Understanding your audience and tailoring your message to their needs can build trust and drive long-term growth. When targeting multicultural audiences of different age groups, it’s essential to be culturally competent and to incorporate cultural nuances into your messaging. By leveraging audience research, you can optimize your media plan and ensure you reach your desired audience most efficiently and cost-effectively as possible.

Photo by Andrea Piacquadio

Marketing to Multicultural LGBTQ+ Millennials and Gen Z

Marketing to LGBTQ+ audiences, especially millennials and Gen Z, requires a nuanced approach that considers the diversity and complexity of this demographic. For marketers looking to reach LGBTQ audiences, it is important to recognize that this group is not a monolith. LGBTQ people come from various backgrounds, ethnicities, and experiences, and marketing to them effectively requires understanding their unique needs and interests.

In the United States, the LGBTQ community is becoming increasingly diverse, with more and more millennials and Gen Z identifying as LGBTQ. This is particularly true for multicultural LGBTQ audiences, a significant and growing segment of the LGBTQ community. According to a report from the National LGBT Chamber of Commerce, multicultural LGBTQ people make up nearly a third of the LGBTQ population in the US.

To effectively market to LGBTQ audiences, especially millennials and Gen Z, and particularly multicultural LGBTQ audiences, here are some key strategies to consider:

Understanding the Diversity of the LGBTQ Community

As mentioned earlier, the LGBTQ community is not a monolith. It is essential to recognize the diversity within this community, including differences in age, race, ethnicity, gender identity, and sexual orientation. A one-size-fits-all approach is unlikely to be effective when marketing to this audience. Take the time to understand the unique needs and interests of the specific LGBTQ audience you are targeting.

Use Inclusive Language and Imagery

When marketing to LGBTQ audiences, using inclusive language and imagery is essential. Avoid using stereotypes or assuming that all LGBTQ people fit into specific categories. Instead, use language and imagery that reflect the diversity of the LGBTQ community. This can help your brand come across as more inclusive and welcoming.

Partner with LGBTQ Organizations and Influencers

Partnering with LGBTQ organizations and influencers can be a powerful way to reach LGBTQ audiences. Look for organizations respected and trusted within the LGBTQ community, and consider working with influencers with a strong following among LGBTQ audiences. This can help your brand build credibility and reach a wider audience.

Address Social and Political Issues

LGBTQ audiences, especially millennials and Gen Z, tend to be politically and socially engaged. They are often passionate about issues such as LGBTQ rights, racial justice, and environmentalism. Consider addressing these issues in your marketing, and show that your brand is committed to positively impacting the world.

Be Authentic and Transparent

LGBTQ audiences, like all consumers, appreciate authenticity and transparency. Be open and honest about your brand’s values and commitment to diversity and inclusion. This can help build trust with LGBTQ audiences and create a stronger connection between your brand and this community.

Marketing to LGBTQ audiences, especially millennials and Gen Z, requires a thoughtful and nuanced approach. By understanding the diversity within the LGBTQ community, using inclusive language and imagery, partnering with LGBTQ organizations and influencers, addressing social and political issues, and being authentic and transparent, your brand can effectively reach this influential and growing audience.

Contact Wicked Bionic here to learn more about corporate marketing to LGBTQ+ communities.

How to Find the Best Hispanic Marketing Agencies in Los Angeles

Hispanics make up almost 20 percent of the U.S. population. In Los Angeles County alone, the Hispanic population is more than 4.3 million. If your Los Angeles business is not targeting Hispanic millennials specifically, then you could be missing out on a large market. But if you don’t have experience with Hispanic marketing or multicultural marketing, you may need the help of a specialized marketing agency. What should you look for in a Hispanic Los Angeles ad agency, and how can you find an agency that meets your needs?


Understand Your Brand Goals


Before your business partners with an ad agency, you should understand what your marketing goals are. A lot of businesses say they want to increase revenue, but your goals can be much deeper. Maybe you’d also like to increase brand awareness or develop closer relationships with Hispanic consumers in Los Angeles. If you’re having trouble defining your goals, a good marketing agency can consult with you to help you pin them down.


Look for Relevant Services


Once you know what your new Hispanic marketing strategy should accomplish, look for an agency that delivers the services you need. Do you want to be more active on social media? Do you want in-depth marketing research and analytics so you can develop a data-driven strategy? Maybe you’re more concerned with display advertising, public relations, and media buys that will help you reach target market consumers. Choose a multicultural marketing agency that has a large suite of services to meet your advertising needs.


Ask to See Case Studies


How do you know a Los Angeles Hispanic marketing agency will deliver? Look at their previous work. Ask to see case studies of campaigns they completed for former clients, especially the ones who utilized the same services you’re interested in.


Find an Agency Established in the Area


The Hispanic population in the U.S. is widely dispersed across the country. Regional expertise is, therefore, essential for reaching your target audience. If you’re product or service is based in Los Angeles, work with a Los Angeles marketing agency that has a deep understanding of L.A.’s Hispanic consumers.


Does your organization want to start targeting Hispanic consumers? Wicked Bionic is a multicultural marketing agency based in Los Angeles with deep expertise in marketing strategy for capturing a Hispanic audience. Contact us here to speak about our services and set up an appointment.